How Insurer Cost Control Affects You: The Real Impact on Your Care & Costs
The Ripple Effect: How Insurer Cost Control Motives Directly Impact Your Healthcare (The H1 uses a powerful metaphor (“Ripple Effect”) and makes a direct promise to the user (“Directly Impact Your Healthcare”). The intro personalizes the abstract concept immediately.) The strategies insurers use to control costs aren’t just lines on a balance sheet. They create … Read more